The Protestant Prince brand began in the summer of 2024 with the simple idea of taking one of Christendom’s oldest and most iconic insignias, the Jerusalem Cross, and repurposing as symbol for men to rally around as they seek to reclaim the inheritance that is rightfully theirs. Just as Duke Godfrey of Bouillon, the creator of the symbol, led his men to retake the Holy City of Jerusalem, and Christ’s burial sepulcher in particular, so the men who don Protestant Prince apparel seek to restore the glories of Western Christendom and repair the ruins of our once-great civilization.

We seek to create high-quality lifestyle apparel that fits and feel great, while conveying a subtle confidence in our God and the mission He has called us to. It is our aim to do so with pieces that are not preachy or text-heavy, but through iconic symbols and images that will no doubt serve as conversation starters. Our hats and clothing are perfect for active fathers, business men, and brothers forging bonds through recreational activities. Rather than sport the logos of organizations that hate us or that offer the same designs in gay pride options, the Protestant Prince brand is a company by right-wing Christians for right-wing Christians, and we make no apologies for that.

Go Forth & Conquer!

- The Protestant Prince